Being an introverted digital marketer is daunting. Talking to people using technology seems like an easy thing, well because you don’t have to have conversations face to face. But in essence, it is more difficult. You can’t read their mood or body language. But somehow that is the one thing I enjoy doing in my life.
I am a social media manager and content writer. I enjoy using words to communicate and build relationships, both in business and my personal life. As an introvert, people expect you to behave in a certain way. Do certain things. They will constantly tell you to get out of your comfort zone and be “more bubbly”. I don’t know why people assume that just because you are a quiet person, it means you can’t do certain jobs. For instance, sales. I have seen many introverts excel as salespeople because they have the art of listening, which is what you should do to understand the customer.
Learning to Appreciate Me
In the past, my mind became occupied by these things. I felt I was not good enough. I was not outspoken enough. I’d go for parties and find myself wanting to leave immediately I walked in. Visiting a restaurant, I’d sit in the corner tables, never in the middle. And don’t get me started on this idea of networking – why do people enjoy small talk? It’s so exhausting, to say the least.
I had to shift my thinking because I didn’t choose to be born as an introvert. I started appreciating my qualities. Many of my friends have told me I am a good listener. I analyze situations before coming to a conclusion on the next cause of action. I pay attention to small details. Things that most people won’t notice, I will.
You must be wondering how someone that studied BBIT got into marketing. I am constantly drawn to the creative industry, I think in colour and I love looking at creative design and artwork. As I am walking, I will look at a billboard and analyze how good they are or suggest improvements in my head to make it better. I enjoy watching YouTube ads. Coming up with content that converts is time-consuming but I love it.
With this curious mind, I started researching and learning how marketing works. The ins and outs, on my own. To this day, everything I know is self-taught or learned on the job.
Benefits of Being an Introvert
It turns out that my introverted nature has helped me as a marketer in several ways.
- Less small talk, more of engaging in meaningful conversations to build lasting relationships.
- Seeking transparency and honesty in most of my interactions.
- Creative problem solver.
- Focusing on finding solutions as opposed to focusing on the problem.
- Analytical and a critical thinker.
This being my first post on this blog, I had to step out of my comfort zone and share what I have learnt throughout the years as an introverted digital marketer, to help others like me who are struggling with finding their voice in this noisy world.
Being an introverted digital marketer, I am very passionate about what I do and I would love to share my skill set with you. I am not claiming to be an expert in this industry. But it is a learning process for me and those who take the journey alongside me.
Let’s engage and share.