There is a tool that lets you publish business-related content whenever you want either as text, video or even audio without restricting you on what to post.

Don’t you want to say what is on your mind, in your own format without having to follow any guidelines?

Well, it exists, and not many people have discovered the importance of this tool. Some businesses are not using it to their advantage. With this tool, no one will tell you your post has too many text overlays, or you can’t use certain language, i.e. if it is legal.

You are in control when using this tool. The number of posts you publish, blocking users, posting schedules, and you can even delete or edit comments.

Another great thing is that it allows you to connect your email list, and get potential leads to your business while fostering meaningful relationships.

With all the above benefits, why are many people ignoring the benefits of this tool?

Publish Content on Your Website

The tool I speak of has a self-hosted site. As a business, you should think of your website as your home where your content lives. Most small businesses are creating basic sites with an about page, products/services, and contact information. They post basic information that will serve all the site visitors.

Another thing I noticed was that businesses create their content on social media platforms such as Facebook and Twitter. God forbid something was to happen to that site, and it closes down, what would you do? All that time, and money, and hard work would go down the drain? You should use social media as a means of driving people back to your website where your content is safe.

This is useful for your SEO efforts. Creating content on your site adds a new page online. The more pages search engines recognize, the higher the rankings.

You should create relevant content which is easily shared and gets people talking. If you spend a lot of time engaging people who visit your social platforms, make sure to direct them back to your site.

To grow your business, you need to continuously attract new customers and find ways of retaining old ones. From a marketing perspective, it can be daunting to figure out how and where to spend your marketing budget. You don’t want to invest your resources and time into something that isn’t paying off.

Email Lists Are Important

Remember that email list I mentioned earlier, you need to create one. There’s a misconception that email marketing is old-fashioned. Others consider it as spamming your readers. And thanks to the rise of social media and mobile marketing, many people are shying away from using emails as a way of reaching potential clients.

This notion is wrong. In fact, email marketing is stronger now more than ever. It gives you a chance to reach and interact with customers on a more personal level, a place they visit every day — their inboxes. When done well, you can watch your conversion rates and sales increase.

Do you have a website? Is it optimized for Google? Get in touch with me. I can help with that.