Ok, let me be honest. I have bought a couple of things just from seeing a post on social media. I have made recommendations to friends about products that I didn’t know existed because I saw them on my timeline.

Yes, you can make sales using social media but that is not the primary goal of using social platforms. The best way to sell a product or service is through word of mouth. Or get referrals to your business. But what will make someone refer another one to your business after seeing one post on your business profile page? Nothing! You must build a relationship and gain the trust of your audience if you are to get referral traffic to your business.

How Does Selling Using Social Media Work?

First of all, you need to create a social media strategy then have an active online presence when someone searches for you. This will show credibility to your followers. It will also act as social proof. If many people are following your brand, that means you are doing something right. Here is what you need to do to sell using social media.

Define Social Media Goals

The next thing you need to do is define your social media goals together with measurable KPIs. How will you know if something is working without measuring its impact? Traditional marketing still works, however, it is difficult to figure out who watched your ad on TV or how many people saw your billboard. With social media, the data is readily available to you which makes it easier to measure your ROI. Marketers struggle with this, that’s why most of them lean on vanity metrics (number of likes and followers). Each business has different goals. Make sure you tailor-make yours according to the resources you have available. 

Instant Feedback

Social media is a great tool for getting instant feedback on your business. In today’s world, people already know what they want. They have become more vocal about it. Customer feedback can help a business improve in different areas.  It is also a way of expanding your product offering from the insights you receive from customers. Look at it as a new source of revenue for your business by making sure you listen to customer feedback.

Build Lasting Relationships

Another important aspect of social media is building long-lasting relationships with people. It is rare for someone to see your post on Facebook and pick up their phone to make an order. Super rare. That’s why it is important to have a two-way conversation.  Get to know about the person, and don’t try to do a hard sell. People don’t want to be sold to. They want to be educated on the challenges they are facing. It becomes easier to sell and get referrals. What business doesn’t want to get referrals?

To wrap things up, don’t look at social media as a direct marketing tool which will drive your sales through the roof. NO. There’s more work which needs to be done before the sales start coming in.

Has social media grown the sales in your business? We’d love to hear from you in the comment section.